一、以服务营销为基础的产物保险公司的4Ps和4Cs1.服务经济社会已经来临服务部门创造的价值在国民生产总值(GNP)中所占比例的50%,GATTC(关税和贸易总协定)1984年统计数字表明,美国服务部门产值占了66%,欧共体为68%,欧洲的两个小国瑞典和芬兰分别是62%和55%。2.产物保险公司的4P I. 4Ps and 4Cs1 for service-based product insurance companies Services Economy Society has come 50% of the GNP share of value created by the service sector, GATTC (General Agreement on Tariffs and Trade) Statistics for 1984 show that the U.S. service sector accounts for 66% of the EU’s output and 68% of the EC, while two smaller European countries, Sweden and Finland, are 62% and 55% respectively. 2 product insurance company 4P