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平面设计是现代设计领域的重要组成部分,在市场竞争日益激烈的环境下,充满丰富文化内涵的设计作品可以凸显其文化性和科学性,为了更有效的突出平面设计作品的文化性,传统文化受到了越来越多的重视。中国传统文化博大精深,有着五千年的历史文化底蕴,因此其产生的影响也十分深远。在现代市场经济体制下,西方文化的融入对我国传统文化产生了一定的冲击,人们对于传统文化的应用与发展也有了更深层面的认识。传统文化与当代设计领域的有效融合,对当代平面设计产生了重大影响,本文就对此进行详细的论述。
Graphic design is an important part of the field of modern design. In an increasingly competitive market environment, design works full of rich cultural connotations can highlight its cultural and scientific features. In order to highlight the cultural and traditional culture of graphic design works more effectively, Received more and more attention. With profound and profound traditional Chinese culture and 5,000 years of history and culture, the impact it produces is also far-reaching. Under the modern market economy system, the integration of western culture has had a certain impact on China’s traditional culture, and people have a deeper understanding of the application and development of traditional culture. The effective integration of traditional culture and contemporary design has had a significant impact on contemporary graphic design. This article discusses this in detail.