随着互联网的迅速发展普及,舆论传播进入了自媒体时代。医疗卫生工作作为当今社会的民生热点话题,受到社各界的广会泛关注。本文从互联网发展现状入手,纤细阐述了自媒体时代医院网络舆情的特点、应对现状与应对策略。 With the rapid development of the Internet, the spread of media has entered the self-media era. As a hot topic in people’s livelihood in today’s society, medical and health work has attracted the attention of the broad masses of society. This article starts with the current situation of internet development, elaborates the characteristics of public opinion network in hospital since the media era, and the status quo and countermeasures.