论文部分内容阅读
标志作为一种具有象征性的大众传播符号,而且在一定条件下甚至超过语言文字,因此它被广泛应用于社会的各个方面。在现代文化趋同的全球化的背景下,对于标志的设计我们应该既要跨越民族、超越国界,又要具有民族个性,以鲜明的文化特色参与国际文化交流和文化竞争。文章通过对民族性、标志设计以及不同国家标志设计中蕴含的民族性特征等进行研究,进一步阐释了民族性标志以及民族性在标志设计中的重要性。
As a symbolic symbol of mass communication, the symbol even exceeds the language under certain conditions, so it is widely used in all aspects of society. In the context of the globalization of modern cultural convergence, we should not only cross nationalities, national boundaries but also national identities. We should participate in international cultural exchange and cultural competition with distinctive cultural features. Through the study of nationality, logo design and national characteristics contained in the design of different national flags, the article further explains the importance of nationality signs and nationality in logo design.