起源于日本的无印良品通过还原商品内在的设计方式提倡淳朴而自然的生活方式,无印良品注重纯净的色彩、简约的形态和自然的材质,并刻意淡化品牌意识以突显自身独特的设计理念。无印良品包装设计淳朴的内在精神和朴素的外在表象,与禅宗的明心见性和摆脱形迹的理念非常相符,凸显了独特的日本禅宗美学意蕴。 MUJI Originated in Japan Promotes a Simple and Natural Way of Life by Restoring the Inherent Design of Commodities, MUJI Paying Attention to Pure Color, Simple Shape and Natural Materials, and Decreasing Brand Consciousness to Highlight Its Unique Design Concept . The immaculate innateness and simple external appearance of Muji’s package design are in good agreement with the clear-heartedness of Zen and the concept of getting rid of traces, highlighting the distinctive Zen aesthetics of Japan.