党的十四大明确提出了我国经济体制改革的目标:是建立社会主义市场经济体制.当前我国正处在由传统计划经济向社会主义市场经济转变的重要时期.作为生产精神产品的图书出版业,是否也属于市场经济的范畴呢?我想是的.出版社目前大都已企业化了,是独立的法人,在国家政策的范围内自主经营、自负盈亏;而且出版社早在计划经济的年代,就已大都根据社会的需要自定选题,根据新华书店的征订数自定印数了,也可以说是率先走向了市场经济.市场经济的特点就是竞争.随着我国经济体制改革、开放的深入,图书出版业的竞争也越来越激烈.虽然我们天天感到竞争的压力,但对此却并没有清晰的透彻的认识.过去总以为竞争就是比出版物质量的高低,甚至把它看作是评比优秀图书,似乎就是计划经济下的竞赛.作如是想,在竞争中往往就要吃亏.竞争究竟是“争”什么呢?实践使我们越来越清楚地明白,从市场经济的角度来考察,竞争就是争夺市场,首要的就是争夺商品市场.从资本主义发展初期资产阶级要求破除贸易壁垒,到帝国主义的战争,到当代世界上的经济摩擦,无不都是为了争夺国内和国际的市场.商品生产的目的是追求剩余价值或利润.赚钱既是资本的本性,也是社会主义企业的动力之一,而商品的价值(包括剩余价值)只有在市场上通过交换才能实现.? The 14th National Congress of the Communist Party of China clearly set forth the goal of China’s economic structural reform: establishing a socialist market economic system. At present, our country is in an important period of transition from a traditional planned economy to a socialist market economy. As a book publishing industry that produces spiritual products , Whether it belongs to the category of market economy? I think so. Most of the press has been the enterprise, is an independent legal entity, operating independently within the scope of national policies, responsible for their own profits and losses; and publishing houses as early as the era of planned economy , Most of them have been selected according to the needs of society. According to the number of subscriptions of Xinhua Bookstore, they can be said to be the first to enter the market economy. The characteristics of the market economy are competition. With the reform of China’s economy, The competition in the book publishing industry is getting fiercer and fiercer.Although we feel the pressure of competition day by day, we do not have a clear and thorough understanding of it.In the past, we always thought that competition was more important than the quality of publications, As a book of excellent appraisal, it seems that the competition under the planned economy .If you want to, often in the competition will suffer. The competition is what “fight” what Practices make us understand more and more clearly that from the point of view of market economy, competition is the battle for the market, and the most important one is for the commodity market. From the early stage of capitalist development, the bourgeoisie demanded to break the trade barriers and imperialist wars to The economic frictions in the contemporary world are all intended to compete for domestic and international markets.Production of goods aims at the pursuit of surplus value or profit.Making money is not only the nature of capital, but also the driving force of socialist enterprises, and the value of commodities (including Residual value) can only be achieved through exchange in the market.