我国法律规定驰名商标是在中国境内为相关公众所熟知,并具有较高声誉的商标。但法律对驰名商标的保护规定仍不够完善,本文从驰名商标的含义和特征出发,分析驰名商标的认定问题,并提出笔者对驰名商标保护的建议,以期对驰名商标的保护有所完善。 Our law stipulates that a well-known trademark is a trademark that is well known to the public in China and has a high reputation. However, the legal protection of well-known trademarks is still not perfect enough. Based on the meaning and characteristics of well-known trademarks, this paper analyzes the problems of recognition of well-known trademarks and puts forward my suggestions on the protection of well-known trademarks in the hope of improving the protection of well-known trademarks.