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文章构建了内部及外部两大层面影响下的农村微创业路径选择理论模型,具体包括八大因素:性格、经济收入、学习接受能力、工具使用程度、政府政策、基础设施、创业培训、金融支持。选取浙江省各地农村中的400名村民进行调查,并利用excel软件进行数据分析。研究结果表明:八大因素不同的组合,会产生多种路径结果。本文根据实际情况,选择三种路径模型:线上型、线下型、线上线下结合型微创业。最后针对不同的路径,提出相关政策建议。
This paper constructs a theoretical model of rural micro-entrepreneurship path selection under the influence of two internal and external levels. It includes eight major factors: personality, economic income, learning ability, use of tools, government policies, infrastructure, entrepreneurship training and financial support. 400 villagers in rural areas of Zhejiang Province were selected for investigation and the data were analyzed by excel software. The result of the research shows that different combinations of the eight factors will produce a variety of path results. According to the actual situation, this paper chooses three kinds of path models: online type, offline type, combined online and offline micro-start-up. Finally, according to different path, put forward relevant policy recommendations.