论文部分内容阅读
电商的狂欢2013年是电商继续高歌猛进的一年,“双11”电商大战,尽管少了往年的口水战和火药味,市场交易量却强劲增长,淘宝更是创下了350亿元交易额的神话,整个行业在多元化和差异化竞争中显得朝气蓬勃,并且形成了电商平台的基本格局。科学精细化管理促进差异化竞争规模是电商很重要的成功因素,而增加服务和产
E-commerce carnival 2013 is a year for the e-commerce operators to keep on triumphing. Despite the saliva war and gunpowder smell in previous years, the trading volume in the market has been growing strongly. Taobao has even hit a record high of 35 billion yuan The myth of the transaction volume, the entire industry in the diversified and differentiated competition is vibrant, and formed the basic pattern of e-commerce platform. Scientific and meticulous management of differentiated competition scale is a very important success factor for e-commerce, and increase service and production