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白酒的发展早已利用文化创意的优势,如苏北白酒中“洋河蓝色经典”的蓝色文化、“双沟酒”的醉猿文化、“今世缘”的缘文化等。文化创意为白酒的发展带来了可观的利润,但白酒文化创意产业的发展也面临诸多问题,最突出的问题便是金融的支持。洋河酒业文化创意产业的发展与金融支持结合的合力在哪?桎梏又在哪?值得我们深入研究。
The development of liquor has long been taking advantage of cultural creativity, such as the blue culture of Northern Yangzi White Wine, the blue culture of Yanghe Blue Classic, the drunkard ape culture of Shuanggou Liquor, Wait. Cultural creativity has brought considerable profits to the development of Liquor, but the development of Liquor Cultural and Creative Industries also faces many problems. The most prominent issue is the financial support. Yanghe wine culture and creative industries with the development of financial support and where combined? 桎 梏 and where? It deserves our in-depth study.