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消费社会是工业革命的推进和市场经济发展的结果。消费社会为人类带来了物质的丰盛却导致消费的异化:消费由手段变成了目的,遮蔽了人的本性并极大地威胁了生态环境。在消费社会产生和发展的过程中,大众传媒推波助澜,为一切商品包括艺术品贴上了消费的标签,通过广告等手段制造消费欲望,甚至通过宣扬消费的平等制造人人平等的假象,使人类处于消费的疯狂状态中。社会主义市场经济条件下,大众传媒应积极承担自己的社会职责,充分发挥自己的审美教育作用,引导人们养成健康的消费方式,倡导健康诗意的生活。
The consumer society is the result of the industrial revolution and the development of the market economy. Consumer society has brought richness to human beings but has led to the dissimilation of consumption: consumption has become an end by means, covering human nature and greatly threatening the ecological environment. In the process of the emergence and development of the consumer society, the mass media fueled a wave of labeling for all goods including works of art, creating consumer desires through advertising and other means, and even created the illusion of equality for all through the promotion of equality in consumption so that human beings In the crazy state of consumption. Under the conditions of a socialist market economy, the mass media should actively assume its social responsibilities, give full play to its role of aesthetic education, guide people to develop healthy consumption patterns, and promote healthy and poetic life.