有这样一个有趣的案例:两个果酱摊,一个有6种口味,一个有24种。24种口味的摊档吸引了更多顾客,但销售额却远低于6种口味的摊档。试验证明选择过多隐含着机会成本提高的风险,客户更容易忧虑错误选择带来的后果。当不知道怎么选的时候,他们可能就放弃选择。繁杂的生产线对企业来说是一种庞大的成本,而 There is such an interesting case: two jam stalls, one with six flavors, one with 24 kinds. 24 flavors of stalls to attract more customers, but sales are far below the stalls of six flavors. Experiments show that over-selection implies the risk of increased opportunity costs, and customers are more likely to worry about the consequences of wrong choices. When do not know how to choose, they may give up the choice. Complicated production lines for businesses is a huge cost, however