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作为凤凰卫视集团的成员企业,凤凰金融面对庞大的凤凰用户群,采用了不一样的玩法。在互联网金融大潮涌来之时,雀跃的不只是互联网和金融企业,不少传统行业大咖也跃跃欲试地玩起了跨界,电商已经不能满足它们的胃口,意欲当一把互联网金融弄潮儿。熊猫烟花、京东、搜狐、联想、万达都已经涉足互联网金融行业。另一支跨界突起的跨界队伍要属于媒体系,搜狐高调推出了搜易贷,新浪有了微财富,后起新秀36氪也通过股权众筹平台要进入互联网金融领域。凤凰卫视集团也在去年12月上线了凤凰金融,上线当月成交量就达到2亿元,不到5个月成交量突破20亿元。凤凰金融总裁张震表示,凤凰跨界进入互联网金融,自身定位于信息中介,目的是为了让
As a member of the Phoenix Satellite TV Group, Phoenix Financial faces a huge user base of Phoenix, using a different gameplay. At the time when the financial crisis in the internet came, not only the Internet and financial enterprises were full of joy, but many traditional industries also played a large role in playing cross-border activities. The electricity providers could no longer satisfy their appetites and wanted to be an Internet financial go-getters. Panda fireworks, Jingdong, Sohu, Lenovo, Wanda have been involved in the Internet finance industry. Another cross-border procession of cross-border forces should belong to the media department, Sohu launched a high-profile search easy loans, Sina has a micro-wealth, after rising rookie 36 krypton also equity crowdfunding platform to enter the Internet finance. Phoenix Satellite TV Group also went online in December last year, Phoenix Finance, on-line volume reached 200 million yuan in the month, less than 5 months volume exceeded 2 billion yuan. Zhang Zhen, president of Phoenix Financial, said that Phoenix crossed into Internet finance and positioned itself as an information intermediary in order to allow