作为一个集多种功能于一体的整合媒介,手机一直被学者和业界普遍看好,且近几年朝着智能化、移动网络化的方向不断发展。现在,手机已经成为了人们日常生活中不可或缺的一种通讯工具,革新了自媒体时代,也引领了社会民众的舆论导向,人们更加关注社会民生和政府、经济等关乎公共议题的领域。这就要求政府对当下的新媒体社会舆论走向进行了解和掌握,并实时监测和引导,防止强大社会舆论造成的政治问题。 As a multi-functional integrated media, mobile phones have been generally favored by academics and industry, and in recent years toward the intelligent, mobile network in the direction of continuous development. Nowadays, mobile phones have become an indispensable communication tool in people’s daily life. They have revolutionized the media era and led the public opinion orientation of the public. People are paying more attention to social livelihoods and public affairs such as government and economy. This requires that the government understand and grasp the current direction of media public opinion in new media and monitor and guide it in real time to prevent political problems caused by strong public opinion.