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网购是网络购物的简称,它作为近年来兴起的新型消费方式,备受消费者的喜爱与青睐,网购能够打破传统购物中无法克服的空间障碍,使人们便捷高效地获得心仪的商品。尽管网购有它的不足与弊端,但相对传统购物而言,网购显然更适应这个生活节奏快的时代,因此网购成为了一种潮流,人们在消费方式的转变中消费心理也发生了相应的改变。高中生属于年轻消费者群体,容易受到消费心理的驱使,从而产生不同的消费行为。文章基于高中生视角,以多元化客观化的角度思考问题,对网购潮流下高中生的消费心理作一个探究。
Online shopping is the abbreviation of online shopping. As a new type of consumption that has arisen in recent years, it is much loved and favored by consumers. Online shopping can break the space barrier that traditional shopping can not overcome and enable people to obtain favorite products conveniently and efficiently. Although online shopping has its shortcomings and disadvantages, compared with traditional shopping, online shopping is obviously more suited to this era of fast-paced life. Therefore, online shopping has become a trend, and consumers have also changed their consumption psychology in the change of consumption mode . High school students belong to the young consumer groups, are easily driven by consumer psychology, resulting in different consumer behavior. Based on the perspective of senior high school students, the article ponders questions from the perspective of diversification and objectivity, and explores the consumption psychology of high school students under the trend of online shopping.