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周少雄重新审视了市场的切入点,另辟蹊径,制定出一套以“狼”文化为核心的市场营销战略,这使七匹狼开始为更多的人知晓。此后,从“卖产品”到“卖文化”的品牌推广模式,开始在业内盛行“男人不止一面”—很少有人会对这句广告语感到陌生。1990年创立至今,七匹狼的品牌之路已经走过二十余年。作为中国服装业首家高科技上市公司,七匹狼同国内许多男装企业一样,辉煌有之,眼前的困境亦有之。
Zhou Shaoxiong re-examine the market entry point, another way, to develop a “Wolf ” culture as the core marketing strategy, which makes seven wolves began to more people know. Since then, the brand promotion mode from “selling products ” to “selling culture ” began to prevail in the industry “Men More than One Side ” - Few people would be unfamiliar with this slogan. Since its establishment in 1990, the seven-wolf brand has gone through more than 20 years. As China’s garment industry’s first high-tech listed company, seven wolves with many domestic men’s enterprises, there are brilliant, the immediate predicament also.