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随着经济全球化,世界一体化进程的加快及电子商务营销模式的迅速发展,国际范围内的网络交易逐渐壮大起来。跨境“E贸易”模式促进了国际市场网络营销的发展,对于中小型企业来说,竞争激烈、规模较小不能像知名大型企业在国际上崭露头角,而网络销售的模式以低成本、及时性、互动性的特点,为中小型企业提供了进军国际市场的途经。本文基于这一环境下,就安徽省的外向型中小企业在双向跨境“E贸易”模式经营的地位、作用、现状及存在的问题等进行研究论述。
With the economic globalization, the acceleration of the process of world integration and the rapid development of e-commerce marketing model, online transactions in the international community have gradually expanded. The cross-border “E-trade ” model has promoted the development of network marketing in the international market. For small and medium-sized enterprises, the competition is fierce, the scale is small, and the international large- Timeliness and interactivity, providing small and medium-sized enterprises with the means to enter the international market. Based on this circumstance, this paper studies and discusses the status, role, status quo and existing problems of export-oriented SME in Anhui Province in the two-way cross-border “E-trade” mode.