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设计形式的目的是使版面更具有个性,具有强烈的形式美感并且条理非常清晰,主次比较的分明,主题很突出,他们之间更具逻辑性,达到最佳的视觉效果,又符合审美原则,这就需要用整体思路把握形式设计的各个环节。平面设计中通过视觉对比,可以加强版面个性,使之生动活泼,但要注意版面整体感的把握。而元素之间的协调与统一,可令版面视觉化、简洁化,避免了突兀、不统一。元素的层次感易于使版面统一,手法的简洁则易于整体的表达,相反,形式的变化多样性易于获得生动,也易于失去整体平衡。“整体统一”和“个性生动”两种概念存在着一定的矛盾关系。所以整体感要顾及对比和协调的关系,以确保视觉集中,流程清晰、形式统一、主次分明、个性生动等,在整体中求变化,在变化中求统一,使设计有统一的感觉又有不同的感觉、主题突出,并具有强烈的形式感。
The purpose of the design form is to make the layout more personal, with a strong sense of formality, clear and organized, a clear comparison of primary and secondary, a prominent theme, a more logical relationship between them to achieve the best visual effect and the aesthetic principle , Which requires a holistic approach to grasp all aspects of formal design. Graphic design through visual contrast, you can enhance the layout personality, make it lively, but pay attention to the overall sense of the layout. The coordination and unity between elements can make the visualization and simplification of the layout, avoiding abrupt and inconsistent. Elements of the hierarchical sense of easy to make the layout uniform, simple and easy way to the overall expression, on the contrary, the diversity of forms of change is easy to get vivid, but also easy to lose the overall balance. “Overall unity ” and “personality vivid ” two concepts there is a certain contradiction. Therefore, the overall sense should take into account the contrast and coordination of the relationship to ensure that the visual focus, the process is clear, the form of unity, primary and secondary distinctive, vivid personality, the overall change, seek unity in change, so that the design has a unified feeling there Different feelings, themes, and have a strong sense of formality.