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2012年9月8日,福寿园作为亚洲殡葬业唯一一家受邀单位,参加第七届亚洲品牌盛典的评选。午间时分,身在香港的我,心情激动而忐忑。下意识间,我打开Iphone,写了一段微博。然而,短短几个小时,数百条的转发和评论一瞬间颠覆了我的“微博观”。这其中,有鼓励,有支持,更多的则是期待。我没有想到,会有这么多业内外的粉丝默默关注着我,关注着这个行业。最终,福寿园实现了中国殡葬业零的突破,成功入围亚洲品牌五百强。对于我而言,粉丝们的支持,其价值甚至不亚于获奖本身。积微成著,每一条微小的评论,都是点滴的公关力,它们汇聚成溪流,成江河,从而逐渐改变公众认知,让传统行业融入现代社会的海洋。
On September 8, 2012, Fu Shou Yuan as the only one invited unit in the funeral industry in Asia participated in the selection of the 7th Asian Brand Festival. Noon, I was in Hong Kong, feeling agitated and shy. Subconsciously, I opened the Iphone, wrote a period of microblogging. However, in just a few hours, hundreds of forwarding and commentary subvert my “Weibo concept.” Among these, there is encouragement, support, and more are looking forward to. I did not expect, there will be so many fans inside and outside the industry concerned about me, concerned about this industry. In the end, Fu Shou Yuan achieved a breakthrough in funeral industry in China and was successfully listed among the top 500 Asian brands. To me, fans are worth as much as the prize itself. Every product is a bit of public relations force, and they gather into streams and rivers, gradually changing the public perception and integrating the traditional industries into the sea of modern society.