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为适应我国电网建设和电力体制改革,我国电力企业的营销模式也在寻求新的突破。面对新形势,电力企业面临的电力营销信息更为复杂,如何对日益复杂的营销信息进行有效处理,提高我国电力企业的营销水平和决策能力成为我国电力企业面临的主要问题之一。本文针对我国电力建设的现状,提出了以云测度的电力营销评估分析模式,并对此进行研究分析。
In order to meet the power grid construction and power system reform in China, the marketing model of China’s power enterprises is also seeking new breakthroughs. Faced with the new situation, electric power marketing information faced by power companies is more complicated. How to effectively deal with the increasingly complex marketing information and improve the marketing level and decision-making ability of China’s power enterprises has become one of the major problems facing China’s power enterprises. In view of the status quo of power construction in our country, this paper proposes a power marketing evaluation and analysis model based on cloud measure, and studies and analyzes this.