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2013年湖南卫视的低调招标和“缩水”的招标额,这是无奈之举还是主动收缩,背后又反映出卫视怎样的趋势,这些都值得我们沉思。有着20年企业营销和广告经营经历、深谙广告市场运作之道的思美传媒CEO程晓文先生,在采访中为我们详细分析了湖南卫视此次招标的意义所在,并从一个自身广告人的角度,展望卫视广告的发展前景。低调招标:“变局”前夜的谨慎投资
In 2013, Hunan TV’s low-key bidding and bidding for “shrinking” are a helpless move or an initiative contraction, which reflects the trend of satellite TV. All these are worth pondering over. With 20 years of corporate marketing and advertising business experience, well versed in the operation of the advertising market Simei Media CEO Mr. Cheng Xiaowen, in an interview for us a detailed analysis of Hunan Satellite TV the significance of the tender, and from an angle of their own advertising , Outlook TV advertising development prospects. Low-key bidding: “change Bureau ” cautious investment on the eve of the night