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随着科技水平的快速发展,互联网时代悄然来临,二维码开始兴起,其中所蕴含的信息量较大,以其独特的优势被广泛应用在图书营销中。二维码是一种先进的信息技术,在图书营销中应用可以更加便捷、安全、有效,通过专门的二维码扫描软件,可以在线支付和了解到相关信息,大大提升了图书营销效益。但是,二维码在图书营销中应用还存在一系列的问题,应用模式较为陈旧,还有待进一步完善和创新。本文主要就二维码在图书营销中应用进行分析,结合实际情况,提出合理的改善措施。
With the rapid development of science and technology, the era of Internet comes quietly, and the two-dimensional code starts to rise. The information contained in it is large, and its unique advantages are widely used in the marketing of books. Two-dimensional code is an advanced information technology, which can be applied more conveniently, safely and effectively in the book marketing. Through the special QR code scanning software, the related information can be paid and learned online, which greatly improves the marketing efficiency of the book. However, the two-dimensional code in the book marketing there are still a series of problems, application model is relatively old, yet to be further improved and innovative. This paper mainly analyzes the application of QR codes in the marketing of books, and puts forward reasonable measures for improvement according to the actual situation.