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所有的公司都在努力地证明着它们在社交媒体上的存在,但只有那些可以准确衡量社交媒体冲击力的机构才能真正从中获益。2013年11月,摩根大通在Twitter上发起名为#AskJPM的微访谈,当日该公司副董事长詹姆斯·李(James B.Lee Jr.)操刀摩根大通官方账号,希望可以在线同网友直接沟通。然而,微访谈的消息
All companies are struggling to prove their presence on social media, but only those organizations that accurately measure the impact of social media can actually benefit. In November 2013, JP Morgan launched a micro-interview on Twitter with #AskJPM, on the same day that James B. Lee Jr., the company’s vice president, spearheaded JPMorgan’s official account, hoping to be able to communicate directly with netizens online . However, micro interviews with the news