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“网络营销”是电子商务专业中重要的组成部分,也是当今企业营销模式中的核心竞争力之一,随着电子商务的不断升温,社会对网络营销专业人才得岗位的空缺也在不断提升,本文针对《网络营销》这门课程,结合双翼公司的实战运营模式,分析了网络营销课程的教学方法和教学特点及存在的问题,并提出了相应的教学改革措施。
“Network Marketing ” is an important part of e-commerce major, and it is also one of the core competitiveness in today’s enterprise marketing model. With the continuous rise of e-commerce, there is a continuous shortage of jobs for network marketing professionals in society In this paper, according to the course of “Network Marketing” and the actual operation mode of the two wings companies, this article analyzes the teaching methods and teaching characteristics and existing problems of network marketing courses and puts forward corresponding teaching reform measures.