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商务英语是一种以适应职场生活的语言要求为目的特定教程,教学内容涉及到商务活动的诸多方面。《商务英语教学与研究》一书的出版,对我国商务英语理论教学与跨文化交际之间关系研究,具有重要的参考价值和作用。该书以商务管理和经贸等专业本科学生需求为参照,系统介绍了商务理论知识。作者通过商务英语精读与泛读相结合的教学方法,以提高我国高校大学生的英语阅读能力,同时还兼顾到英语写作和口语等能力的培养。该书具有选材广泛、语言地道、时代性强、练习形式多样化等特征,大学生通过口头报告、
Business English is a specific course designed to meet the language requirements of a career in the workplace. The teaching content covers many aspects of business activities. The publication of Business English Teaching and Research has an important reference value and effect on the study of the relationship between business English theory teaching and cross-cultural communication in our country. The book to business management and trade and other professional undergraduate students as a reference, the system introduced the business theory of knowledge. The author through the business English intensive reading and pan-reading teaching methods to improve college students in English reading ability, but also take into account the ability of English writing and speaking ability. The book has a wide selection of materials, authentic language, the times strong, diverse forms of practice and other characteristics of college students through oral reports,