2012年春,雀巢公司的泰国冷饮开发团队设计出了一款奇特的冰淇淋。这款产品外形颇似香蕉,剥开用果冻制成的可食用黄色外皮后,里面就出现了带有香草味的冰淇淋。雀巢公司根据它的外形和英文发音,起名为“笨NANA”。除了本身的味道不错,它的名字更是活泼可爱到极点,这款剥着吃的冰淇淋迅速在泰国、马来西亚、菲律宾、中国等亚洲国家和地区热销。在销售之初,雀巢公司原本将这款冰淇淋定位在未成年人的身上,但他们很快发现,无论是在 In the spring of 2012, Nestlé’s Thai beverage development team designed a fancy ice cream. This product looks like a banana peel, peel with edible jelly made yellow outer skin, there is a vanilla ice cream inside. Nestle company according to its appearance and English pronunciation, named “stupid NANA ”. In addition to its good taste, its name is more lively and cute to the extreme, this peeled ice cream quickly in Thailand, Malaysia, the Philippines, China and other Asian countries and regions selling. At the beginning of the sale, Nestle originally targeted the ice cream on minors, but they quickly discovered that either at