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数字出版的到来,互联网思维为传统出版社带来挑战与机遇。以规模取胜的出版社面临生存压力,而小微出版社却在危机面前一枝独秀。以美国佩斯大学出版社的传奇与成功作为非典型样本,以小微战略而独步大学出版市场,让我们深入领略互联网+小微出版的神奇与创意。
The advent of digital publishing, Internet thinking has brought challenges and opportunities for traditional publishing houses. The size of the press to survive the pressure of survival, while the small micro-publishing company is thriving in front of the show. Taking the legend and success of Pace University Press as an atypical sample, the university publishes the market by using small and micro strategies, letting us deeply understand the magic and creativity of the Internet and micro-micro-publishing.