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随着桂林零售市场的全面开放和沃尔玛的进驻,桂林零售企业的紧迫感和竞争意识空前增强。针对发展的现状和存在的问题,桂林零售企业需要引入标杆管理,学习行业内领先者的优秀经验;需要应用信息技术,提高物流效率;需要发展电子商务,提高信息化水平;改变经营理念,提高经营水平;走连锁经营道路,实现零售业规模化经营;加强基于桂林特色产业尤其是桂林旅游产业的市场渗透能力。
With the full opening up of the retail market in Guilin and the presence of Wal-Mart, the sense of urgency and competitive awareness of retailers in Guilin has been unprecedented. In response to the status quo and existing problems in the development, Guilin retail enterprises need to introduce the benchmarking management, learning industry leaders in the excellent experience; the need to apply information technology to improve logistics efficiency; the need to develop e-commerce, improve the level of information; change business philosophy and improve Management level; Take the road of chain operation, to achieve large-scale retail business; strengthen based on the characteristics of Guilin, Guilin tourism industry, especially the market penetration.