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经过30年的改革开放,中国已跻身世界经济大国行列,发展文化贸易,扩大中国文化出口,将进一步扩大中国的国际影响力,为中国带来巨大的经济效益和社会效益。然而,如何发展中国的文化产业,提升中国文化产业在国际市场上的竞争力,已经成为亟待解决的重要课题。本文立足本国国情,结合文化产业外向国际化特点,提出了中国文化产业外向国际化发展战略实施方案,为我国文化服务贸易发展提供了理论基础。
After 30 years of reform and opening up, China ranks among the largest economic powers in the world, developing cultural trade and expanding its exports of Chinese culture, further expanding China’s international influence and bringing enormous economic and social benefits to China. However, how to develop China’s cultural industries and enhance the competitiveness of Chinese cultural industries in the international market has become an important issue to be solved urgently. Based on the national conditions of our country and combined with the characteristics of the internationalization of cultural industries, this paper proposes a plan for the implementation of the strategy of internationalized development of Chinese cultural industries which provides a theoretical basis for the development of cultural services trade in our country.