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波司登多年来形成了一套独特的媒介投放理论,从连年增加的销售额以及品牌的知名度和美誉度逐渐提升的事实角度来看,这种具有个性化并且完全符合产品特点的媒介方法起到了一定的推动作用。
Over the years, Bosideng has developed a unique set of media delivery theories that have been instrumental in the media approach that is personalized and fully product-specific, from the point of view of the year-over-year sales increase and the increasing popularity and brand recognition of the brand The role of promotion.