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虽然有国内SARS疫情等不利因素影响,但双星轮胎总公司通过采取多方有效手段,仍保持了较好的出口势头,与去年同期相比,双星轮胎出口量增长15%。在非常时期双星轮胎总公司的业务人员利用传真电话等现代的通讯手段,在不断变化的国际市场中,寻找新商机、新客户,为出口工作开辟了“新渠道”。5月份,该公司利用互联网查找相关客户资料,并通过主动发E-mail的方式,介绍双星轮胎产品,成功联系到了也门、沙特两个国家的新客户。业务人员发现,在网络这个虚拟的空间里同样存在着激烈的竞争,在与客户“素未谋面”的情况下,往往他们不能够很直观的了解产品的功能和品质,于是又利用打电话、发传真的形式,最终与这两位新客户达成了订货协议;对于老客户,同样利用网络加强沟通、巩固合作,扩大出口,充分发挥了“电子商务”的奇特功能。
Despite unfavorable factors such as the domestic SARS epidemic, BSTG maintained a good momentum of export by adopting various effective measures. Compared with the same period of last year, the total export volume of Double Star Tire increased by 15%. In the unusual period, the employees of BSTG used new means of communication such as fax and telephone to find new business opportunities and new customers in the ever-changing international market and opened up a “new channel” for export. In May, the company used the Internet to find relevant customer information and successfully introduced new customers of Starbucks products in Yemen and Saudi Arabia by introducing E-mail. Business people found that in the virtual space of the network, there is also fierce competition. In the case of customers who never met, they often can not understand the function and quality of products intuitively. Telephone and fax. Finally, the two new customers reached an order agreement. For old customers, they also used the Internet to strengthen communication, consolidate cooperation, expand exports and give full play to the peculiar function of “e-commerce”.