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随着现代经济发展环境的复杂化,企业的发展已经不仅仅依靠自身的产品来获得市场地位,而且还需要通过企业的综合实力来获得发展先机。其中,企业经济软实力是近些年来市场中颇受关注的概念,企业的软实力成为了标志企业发展能力的重要因素,研究提升企业经济软实力有着重要的意义。本文就是在我国市场经济的发展背景下,论述关于企业经济软实力发展的途径,提供指导企业经济软实力发展的具体策略,为企业的发展提供经济指导。
With the complexity of the modern economic development environment, the development of enterprises has not only relied on its own products to obtain market position, but also need to obtain the development opportunities through the comprehensive strength of enterprises. Among them, the economic soft power of enterprises is a notable concept in the market in recent years. The soft power of enterprises has become an important factor that marks the development capability of enterprises. It is of great significance to study how to enhance the soft power of enterprises. Under the background of the development of market economy in our country, this article discusses the ways of the development of the economic soft power of enterprises, provides the specific strategies to guide the development of the economic soft power of enterprises and provides the economic guidance for the development of the enterprises.