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名牌逼境 名牌是国宝。大部分人是通过名牌了解一个国家的经济实力的。看今日的世界市场,很多实力雄厚、名扬天下的企业,都有一部与闯名牌共同发展的公司历史和文化。也许可以这样说:名牌越多,市场越广;名牌越响,实力越强。因此,中国经济在下一个世纪取得什么样的地位,在相当程度上取决于中国能出现多少在国际市场具有强大竞争力的名牌产品和名牌企业。 什么是名牌?名牌的实质是什么?名牌,它不仅指的是有名的商标,而且是一项宏伟的事业。因为,从经济领域来说,名牌是一种知识产权;从社会来说,名牌是一种文化;从国家来看,名牌又是一个社会系统工程。
Brand-name branding is national treasure. Most people understand the economic strength of a country through brand names. Looking at today’s world market, many companies with strong strengths and fame have a history and culture of the company that have developed together with famous brands. Perhaps it can be said that the more brand names, the broader the market; the louder the name brand, the stronger the strength. Therefore, what kind of position China’s economy will attain in the next century will depend to a large extent on how many brand-name products and brand-name companies in China that have strong competitiveness in the international market. What is a brand name? What is the essence of a brand name? Brand name, it refers not only to a well-known trademark, but also to a magnificent career. Because, from the economic field, brand name is an intellectual property; from the social point of view, brand name is a culture; from the national point of view, brand name is a social system project.