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近年来随着我国经济和科学技术的快速发展,不仅计算机网络技术被人们广泛使用,而且社交网络平台也得到了广大人民群众的认可。人们使用的社交网络平台的涉及面广阔,传播信息速度快开放性强,这些特点为市场营销提供了很大的方便,从而让市场营销开启了新的模式。社交网络平台可将企业信息快速全面的的传播出去,因此基于社交网络时代的市场营销得到很多大型企业的认可,有关部门着重关注此种营销模式的发展,加大了基于社交网络的市场营销模式的开发力度。本文针对社交网络时代的市场营销模式进行了详细的探索。
In recent years, with the rapid development of economy and science and technology in our country, not only computer network technology has been widely used by people but also the social network platform has also been endorsed by the masses. The social networking platform that people use covers a wide range, and the information dissemination is fast and open. These features provide great convenience for marketing and thus enable marketing to open a new model. Social networking platform can quickly and comprehensively disseminate enterprise information, so the marketing based on the social network era has been approved by many large enterprises. Relevant departments focus on the development of such marketing mode and increase the marketing mode based on social network The development efforts. This article explores in detail the marketing model in the age of social networking.