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孙晓东出走吉利吉利已确认孙晓东因“个人原因”离开。作为业内知名汽车经理人,孙晓东以营销与品牌见长,2011年加入吉利后进行了品牌整合、经销商网络调整等改革,但“一个吉利”的战略未能明显提升销量,他的离开也就只是时间早晚的问题。合资高管擅长“高大上”的战略规划,到了自主品牌“水土不服”已不是二三例。传闻孙晓东下一步可能会加盟正在进行“全系列车型正向回归”战略转型的奇瑞,重启“轿车战略”。然而在整个自主品牌表现不佳的大环境下,依靠个人扭转颓势几无可能。
Sun Xiaodong out of Geely Geely has confirmed that Sun Xiaodong due to “personal reason ” to leave. As a well-known automobile manager in the industry, Sun Xiaodong saw marketing and branding. After joining Geely in 2011, he carried out reforms in brand integration and dealer network adjustment. However, his strategy of “One Geely” failed to significantly increase sales volume. It’s just a matter of time. The joint venture executives are good at “tall ” strategic planning, to own brand “acclimatization ” is not two or three cases. Rumors Sun Xiaodong may join the ongoing next “full range of models is a positive return ” strategic transformation of Chery, restart “car strategy ”. However, in the overall poor performance of its own brand of environment, relying on individuals to reverse the decline is almost impossible.