本文从信息传递的交互性出发,着重阐述“基于烟草研发前移的卷烟产品移动调研系统”的交互性,借助数字化的科技和新媒体交互,实现卷烟产品的市场调研过程可视化、交互化和智能化。实现用户深度参与的企业调研,实时储存调研信息,提高资料的利用效率,整体降低研发成本。 Based on the interactivity of information transmission, this paper focuses on the interaction of “research system based on tobacco research and development mobile cigarette research and development”, with the help of digital technology and new media interaction, to visualize and interactive the market research process of cigarette products And intelligent. Realize deep research on enterprise users, save research information in real time, improve data utilization efficiency and reduce R & D cost as a whole.