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三十年前,斯沃琪推出了一款石英腕表,该腕表由瑞士制造,仅有51个零部件。作为世界上的首款塑胶腕表,并非传统瑞士模式即手工制造,而是采用了全自动化的组装流水线。更少的零部件数量和全自动化组装加工延承了瑞士制造腕表的高品质,并首次推向数百万大众消费者。三十年后,斯沃琪再现传奇:持续的研发投资、创新思维、先进的制表科技和简约的创意设计,令钟表领域为之震惊。斯沃琪的幸运数字“51”既是昨日的里程碑,也是今日的起跑点!
Thirty years ago, Swatch introduced a quartz watch, made in Switzerland, with only 51 parts. As the world’s first plastic watch, not the traditional Swiss model that is handmade, but the use of fully automated assembly line. With fewer parts and fully automated assembly processes, the quality of Swiss-made watches extends to millions of mass consumers for the first time. Thirty years later, the legendary Swatch backs the legendary watchmaking world: sustained investment in research and development, innovative thinking, advanced watchmaking technology and minimalist creative design. Swatch’s lucky number “51 ” is not only a milestone yesterday, but also today’s starting point!