古镇旅游资源的开发因位于不同地域,导致不同产品在地理空间、地域居民风情及建筑风格等方面上具有差异性,使得古镇旅游资源深受旅游者的喜爱。根据这一现象,本文对淮北市临涣古镇进行旅游形象方面的浅层策划。列举古镇旅游资源,分析古镇市场定位,区划其主要客源市场,进而设计出其作为旅游目的地的旅游形象。 The development of ancient town tourism resources is located in different regions, resulting in different products in the geographical space, regional residents style and architectural style differences, making the ancient town of tourist resources by tourists. According to this phenomenon, this paper plans a briefing on the tourist image of Linqu Town in Huaibei City. Citing the tourism resources of the ancient town, analyzing the market positioning of the ancient town, dividing its main tourist market, and then designing its tourism image as a tourist destination.