目前,国内服装品牌经营行业尚处在刚起步阶段,随着国际化的接轨和消费水平的提高,国内消费者逐渐对服装的消费提出了个性化的要求,在消费过程中的品牌消费效应已在许多城市出现,服装品牌的消费观念已深入人心。从目前的市场竞争状况来看,国外品牌在竞争中颇占优势。在其成功的 Currently, the domestic apparel brand management industry is still in its infancy, with the international standards and the improvement of consumer spending, domestic consumers gradually put forward personalized requirements for apparel consumption. The consumption effect of brand consumption has been Appears in many cities, the concept of consumer spending brand has gained popular support. Judging from the current market competition, foreign brands dominate the competition. In its success