论文部分内容阅读
打破传统商业思维逻辑的ALDI,在中国商业社会是否亦能奏效尚未可知。年销售额超过1亿美元。在借道天猫开店两年后,美国第二大零售商Costco实现在华销售业绩的最新突破。而不仅是Costco,据天猫国际4月19日公布的2016年运营数据显示,美国Macy’s百货、英国Sainsbury’s超市、德国麦德龙超市等国际知名零售企业均进入“亿级美元俱乐部”行列。对德国ALDI超市来说,这显然是个好消息。3月20日,它刚上线天猫国际,首次通过跨境电商进入海
ALDI, which breaks the logic of traditional business thinking, is still unknown in China’s business community. Annual sales of more than 100 million US dollars. Two years after purchasing Tmall, the nation’s second-largest retailer, Costco, has achieved the latest breakthrough in sales in China. Not Costco. According to Lynx International’s operating data for 2016 released on April 19, Macy’s stores in the United States, Sainsbury’s supermarket in the United Kingdom and Metro Supermarkets in Germany all entered the “billion-dollar club”. For the German supermarket ALDI, this is obviously good news. March 20, it just launched Lynx International, for the first time through the cross-border electricity supplier into the sea