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运用市场营销中的市场细分定位及差异化战略的观点分析目前房地产市场的各种状况,并提出房地产开发商应从对自身市场定位、消费者细分定位做起,真正做到“知己知彼、百战不殆”。
By using the market segmentation and differentiation strategy in marketing, this paper analyzes the current situation of the real estate market and puts forward that real estate developers should start from their own market positioning and consumer segmentation, so as to truly “know each other and be yourself ”.