市场经济条件下 ,城市管理与期刊管理有一定的相似性 ,以土地使用权拍卖为核心的“经营城市”对“经营期刊”有多方面的重要启示。“经营期刊”的核心问题是实现作品的“级差化”管理 ,围绕这一问题 ,高校学报运作过程中的许多环节都要作必要的改革。 Under the conditions of market economy, urban management and periodical management have certain similarities. The “operating city” based on the auction of land use right has many important revelations to “operating periodicals”. The core issue of “operating journals” is to realize the “differential management” of works. Around this issue, necessary reforms must be made in many aspects of the operation of journals of colleges and universities.