媒体融合是信息时代背景下一场全新的媒介变革。中央及省级台凭借强大的节目制作团队,雄厚的资金实力,在新老媒体融合方面都走在了前面。城市台在夹缝中寻生存,如何推进媒体融合发展的破局之策呢?西安广播电视台拥有7个电视频道、5个广播频率以及西安网、西安网络电视台、手机客户端等新媒体。如何实现广播、电视、新媒体融合,这是我们思考最多的问题。2014年,中央关于媒体融合发展的指导意 Media convergence is a brand new media revolution in the information age. Central and provincial-level units with a strong production team, strong financial strength, in the integration of old and new media are in front of the integration. Xi’an Urban Radio and Television Station has seven television channels, five broadcast frequencies and new media such as Xi’an Network, Xi’an Network TV Station and mobile phone client. How to realize the integration of radio, television and new media is the question that we think most about. In 2014, the central government’s directive on the integration of media development