韩系单品牌店在中国正呈现出冰火两重天的态势。一方面,一度在中国市场拥有近400家店铺的菲诗小铺,今年1月正式宣布将把原有的单品牌店逐渐向集合店调整,且不开设新的单品牌店;另一方面,韩系单品牌店模式的开创者谜尚在中国也放慢了脚步,2016年,谜尚在中国关店近40家。不过,本土开拓单品牌店的化妆品品牌这一边则一派欣欣向荣的景象。据不完全统计,截至目前,中国本土已经进入或即将进入化妆品单品牌店的品 Korean single brand store in China is showing a trend of twinkling ice age. On the one hand, the Fairbanks Shop, which once had nearly 400 stores in the Chinese market, formally announced in January this year that it will gradually adjust its original single-brand shop to a collective shop without opening a new single-brand shop. On the other hand, South Korean single-brand model pioneer mystery still slowed down in China, 2016, the mystery is still close to 40 stores in China. However, the development of local brand cosmetics store on the one hand this side is thriving scene. According to incomplete statistics, as of now, China’s mainland has entered or is about to enter the cosmetics brand stores