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带给图书出版业最直接冲击的是互联网的发展,在线阅读量明显较过去成倍增长。图书出版行业应该主动地应用数字化技术,改变传统业务流程与营销思路。
The most direct impact brought to the book publishing industry is the development of the Internet. The online reading volume has obviously doubled from the past. Book publishing industry should take the initiative to apply digital technology, change the traditional business processes and marketing ideas.