会展活动组织对大多数人来说是一个神秘的名词,很少有人知道他们的工作性质到底是什么。无论是顺利举办一场展会,策划一次活动,还是成功地把一个企业推向国际市场,都需要做大量的工作。“一个展会失败的根本原因只有一个,就是不够了解市场和客户的需求。”上海世博展览馆上海东浩会展活动策划有限公司总监应岚说,“在选择展会主题的时候,我们会从不同的维度去衡量,比如市场的大小能否容纳一个大型展会、渠道的多少、季节的要求与特定的采购时间、行 MICE is a mysterious term for most people, and few people know exactly what the nature of their work is. Whether it is organizing a show smoothly, planning an event, or successfully bringing an enterprise to the international market, a great deal of work needs to be done. ”There is only one root cause of a show failure, is not enough understanding of the market and customer needs. “ Shanghai World Expo Exhibition Hall Shanghai Dong Hao event planning director Ying Lan should be ”In the choice of the theme of the show, we will From different dimensions to measure, such as the size of the market can accommodate a large-scale exhibitions, the number of channels, seasonal requirements and specific procurement time, line