“噪音”中脱颖而出是一个挑战V:就目前您所观察,接触和直接参与的各种奥运公关活动,您对它们的评价怎样?奥运公关的挑战何在?高展鹏:奥运营销取得成功有三个关键:与众不同的营销角度和手段;与中国文化和环境联系起来;将企业的品牌信息与奥林匹克精神很好地结合起来。许多中国企业通过不同的营销渠道参与 “Noise ” is a challenge V: What are your comments on the various Olympic public relations activities you currently observe, contact and directly participate in? What are the challenges of public relations in the Olympics? Gao Zhaopeng: There are three successful Olympic marketing Key: distinctive marketing perspectives and tools; linked to Chinese culture and the environment; well-integrated corporate brand information with the Olympic spirit. Many Chinese companies participate through different marketing channels