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本文从现代企业竞争环境面临的复杂多变和日益不确定性出发,指出了动态竞争环境下传统战略分析方法的不足;阐述了动态战略方法的主要特点和应用模式;说明竞争情报工作应成为企业建立竞争优势和战略管理的基础。
This article points out the shortcomings of the traditional strategy analysis method in the dynamic competitive environment, expounds the main features and application modes of the dynamic strategic approach from the complex and ever-changing uncertainties facing the modern enterprise competitive environment, and indicates that the competitive intelligence work should become the enterprise Establish the basis for competitive advantage and strategic management.