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企业在转型过程中,面临着如何改善现有服务的品质?如何通过创新服务来开拓新的市场?解决这些问题需要企业文化、战略、组织和员工行为的系统转变。本期策划文章以国内外转型理论为指导,以国内优秀企业转型实践为基础,通过分析企业转型中遇到的诸多问题,提出如何形成具有良好企业文化的服务组织,如何打造服务品牌和实现企业服务转型的模式。希望专家学者的这些真知灼见和企业的经验之谈能为读者带来更多的启示。
How to improve the quality of existing services in the process of transformation? How to open up new markets through innovative services? To solve these problems requires the systematic transformation of corporate culture, strategy, organization and employee behavior. Based on the domestic and international transition theories and based on the transformation practice of excellent domestic enterprises, this article proposes how to form a service organization with a good corporate culture, how to build a service brand and realize the enterprise through the analysis of many problems encountered in the enterprise transformation Service transformation model. Hope that these experts and scholars insights and business experience of the conversation can bring more inspiration for readers.