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俗话说:“孩子是自己的好,老婆是别人的好。”许多企业也存在着这样一种心态产品就像孩子,总是自己的好;而广告就像老婆,总是别人的好。我们经常听到企业主这样吹嘘他们的产品:技术上如何先进,世界首创,引领最新潮流;品质上如何可靠,各项指标均超过国际标准。说者激情澎湃,听者热血沸腾。但是技术先进的产品,就一定是好产品吗?这是我们要讨论的第一个问题:什么样的产品才是好产品?我们也经常听到他们抱怨:我们拥有这么好的产品,为
As the saying goes: “Children are their own good, his wife is good for others.” Many companies also exist such a mentality products like children, always their own good; and advertising is like a wife, always good for others. We often hear business owners boast of their products this way: how advanced technology, the world’s first to lead the latest trend; how reliable quality, the indicators are in line with international standards. Speakers passionate, listeners excited. But is technically advanced products, it must be a good product? This is the first question we want to discuss: What kind of product is a good product? We often hear them complain that we have such a good product